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November 02, 2011 02:00 AM

Michelin launches X One photo contest

Tire Business Staff
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    GREENVILLE, S.C. (Nov. 2, 2011) — Michelin Americas Truck Tires (MATT) has launched an online photo contest for the trucking community, asking them to send in pictures of mounted Michelin X One super-single truck tires through the end of November for a chance to win various X One-related prizes.

    Michelin truck tire fans can sign up to participate in the “Riding on Michelin X One Tires? Win X One stuff!” campaign by filling out an entry form on the tire maker's Facebook page or the MATT website. Users of the tires can then upload their images and have the option to share the miles per gallon they are getting from their trucks running on the Michelin tires.

    At the end of the month, a panel of judges will select five grand prize winners who will each receive a Michelin X One tire jacket and an X One tire replica die-cast model truck and trailer. Other prizes also will be awarded.

    “Michelin X One tire owners are passionate about the fuel and weight savings that their tires provide,” said Jay Young, country marketing manager for MATT. “They love the benefits of their tires, and we want to provide a way for them to share that passion and to win some Michelin X One gear at the same time.”

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