CYPRESS, Calif. (July 7, 2011) — Toyo Tire U.S.A. Corp. has hired Amy Coleman, most recently director of marketing for Fleetwood RV Inc., as senior director of marketing.
Ms. Coleman is responsible for leading all aspects of the company's marketing, focusing on business growth while enhancing brand equity and awareness. The department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.
Ms Coleman's tenure at Fleetwood RV spanned more than 15 years, Toyo said. While there, Ms. Coleman led a wide range of marketing initiatives that helped make Fleetwood one of the most widely acknowledged recreational vehicle brands, according to Toyo.
“This is an exciting time to be a member of the Toyo Tires team as we expand our marketing initiatives into new areas,” Ms. Coleman said. “I look forward to working with Toyo Tires' outstanding independent dealer network to further elevate the Toyo brand and to grow our mutual businesses.”
“I am pleased to welcome Amy Coleman as our newest member of the Toyo Tires team,” said Marty Furman, Toyo's chief operating officer. “Amy is highly respected for her success in marketing world class brands. I look forward to her insight and her future contributions.”