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July 04, 2011 02:00 AM

NEWS IN BRIEF

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    Pirelli adds S. America to Pessi's oversight

    MILAN, Italy—Pirelli Tyre S.p.A. has added the duties of president and CEO of its South American region to Pirelli Tire North America Inc. (PTNA) Chairman Mauro Pessi's responsibilities and named Matteo Battaini, a 20-year Pirelli veteran, CEO of its NAFTA Region.

    The changes are part of the firm's strategy to build its business throughout Latin America. Mr. Battaini most recently served as product management director for Pirelli Tyre in Milan. Mr. Pessi, 43, has been CEO of PTNA since October 2009.

    BATO taps Dobbs as N.A. marketing exec

    NASHVILLE, Tenn.—Bridgestone Americas Tire Operations (BATO) has hired Philip Dobbs to fill the new position of chief marketing officer (CMO) for its U.S. and Canada Consumer Tire operation.

    Mr. Dobbs, most recently the CMO for TruGreen Companies L.L.C., will lead the development and implementation of an integrated marketing strategy across BA-TO's Consumer Tire Business, the Nashville-based tire maker said, and “ensure that the strategy is consistent with the company's brand image and promise.”

    GreenMan to finalize sale of rubber assets

    LYNNFIELD, Mass.—GreenMan Technologies is expected to close a deal sometime in July for the sale of its remaining recycled rubber subsidiary, completing the company's exit from the rubber business.

    Under an agreement subject to shareholder approval, Irish Knight Holdings L.L.C. will buy Green Tech Products Inc., GreenMan's molded recycled rubber product subsidiary in Carlisle, Iowa.

    Irish Knight will purchase substantially all of Green Tech Products' assets, assume substantially all of its liabilities and provide $150,000 of additional consideration in the form of a promissory note and inventory credits, according to Lynnfield-based GreenMan.

    EPA issues rules for E15 pump labeling

    WASHINGTON—The U.S. Environmental Protection Agency (EPA) has issued fuel pump labeling and other requirements for gasoline blends containing up to 15-percent ethanol, the agency announced.

    The new orange-and-black labels will appear on any pump dispensing E15, the EPA said. They will inform consumers about which vehicles can use E15 and warn consumers against using the fuel in motorcycles, watercraft, lawnmowers, chain saws or any vehicles older than model year 2001.

    Several industry groups, such as the Specialty Equipment Market Association, oppose any use of E15 on the grounds that it erodes engines and engine parts.

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