MIDLAND, Mich. (April 26, 2011) — The University of the Aftermarket said it will present its research on the aggressive efforts of vehicle manufacturers and dealerships to capture customers through longer warranties and complimentary maintenance programs.
The university's presentation, titled “OE Warranties and their Effect on the Aftermarket,” will take place May 19 during the Global Automotive Aftermarket Symposium (GAAS) in Chicago.
Four members of the university's 2010-2011 Leadership 2.0 class will deliver the organization's findings. The team found that vehicle manufacturers are increasingly using extended warranty terms and “worry-free maintenance” packages to attract buyers.
Among the most recent factory and dealership programs are free oil changes and tire rotations for 24 months or 25,000 miles through Toyota and a comprehensive four-year program from BMW that covers all wear parts, including brake pads, wipers, headlamps and more, according to the university.
The team will offer recommendations for distributors and service providers to “take back the touches” through special introductory vehicle maintenance offers as well as a technology platform designed to enhance customer relationship management.
Additional information regarding the Leadership 2.0 experience is available at the university's website or by calling 800-551-2882.