MILAN, Italy (April 14, 2011) — Pirelli S.p.A. has announced price increases in all Europe, Middle East and Africa tire markets for car, motorcycle, scooter, light industrial and heavy industrial vehicle tires.
The increases, effective June 1, will be up to 6 percent for summer tires, up to 12 percent for winter tires in Europe, and up to 10 percent for all tires in the Middle East and Africa.
The company said the move is a result of the rising cost of key raw materials, in particular natural rubber and oil.