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April 08, 2011 02:00 AM

Purolator offers 4 rebate promotions

Tire Business Staff
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    BROADVIEW, Ill. (April 8, 2011) — Robert Bosch L.L.C., the maker of Purolator automotive filters, is offering four promotional rebates for oil, air, and cabin air filters.

    The rebates include:

    • Purolator's Pure As Gold promotion for oil and air filters that offers U.S. customers a $12 rebate on the purchase of any Purolator PureONE or Classic oil filter and air filter. The company is also offering a “golden bonus” sweepstakes for a chance to win $500. The rebate is valid on purchases made between May 1 and Sept. 30 at participating retailers.

    • The Metal Wars promotion offers motorists a $3 mail-in-rebate on any Purolator PureONE oil filter and a $1.50 mail-in-rebate on any Purolator Classic oil filter purchased between April 3 and Oct. 29.

    • Purolator's 2011 Air Filter Rebate Promotion, available April 3 to Oct. 29, offers a $7 mail-in-rebate on any Purolator PureONE air filter and a $5 mail-in-rebate on any Purolator Classic air filter.

    • Customers who purchase any Purolator BreatheEasy cabin air filter can receive a $5 mail-in rebate on purchases made between April 3 and Oct. 29.

    “Although the 2011 promotional campaign targets do-it-for me (DIFM) and do-it-yourself (DIY) motorists encouraging them to ask their repair shops to install Purolator filters at the time of service, or do it themselves, it is expected to generate considerable pull-though sales for automotive retailers and repair shops, as well,” said Chuck Kerrigan, director of marketing for Purolator.

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