AKRON (Feb. 9, 2011) — iPhones, touch-screen gizmos…all this new-fangled technology got you in a quandary? You're not alone. Vehicles that practically drive themselves are near the top of the list of technologies that, for some, may be a bit too too much.
Guest blogger Jamie LaReau, who covers Ford Motor Co. for Automotive News, a sister publication of Tire Business, admits she still writes thank-you notes by hand—with pen and paper. To turn on the radio or rear-window defroster in her car, she prefers a good-old-fashioned pushbutton or knob.
So when an auto maker like Ford throws into the mix a touch-screen/voice-command system like its MyFord Touch, old-school customers may feel a little dwarfed by the technology meant to make vehicles easier to drive. And, Ms. LaReau writes, “while I have been briefed on how to use the systems and the interiors are beautiful, I still find it much more complex to use than what I really need—not to mention the thousands of dollars those gadgets add to the price of a vehicle.”
Where do you come down on this type of technology?
Check out the latest TBlog—along with an archive of previous Tire Business blogs—at Vehicle technology might be going too far for old-school customers or by clicking on the TBlog button at the top of the tirebusiness.com home page. Have a comment about this or other TBlog musings? Want to subscribe? There's a place to do that on the blog page, too.