ROME, Ga. (Jan. 28, 2011) — Pirelli Tire North America Inc. and race driver Ken Block have teamed up with video game company Codemasters to produce a new mode for the video driving game DiRT 3.
The introduction of Gymkhana Mode to the upcoming DiRT 3 game brings the sport popularized by Mr. Block to gamers who can now mimic Gymkhana-driving style in addition to the traditional rally racing format that the previous installments included, Pirelli said.
The game features a simulation of Mr. Block's Gymkhana THREE Ford Fiesta fitted with Pirelli P Zero Trofeo tires.
Users will have access to a selection of other vehicles with which to race, along with the ability to play in split-screen mode or online against friends in either a trick-format freestyle mode, or an open joyride mode.
Mr. Block's Gymkhana viral video series has garnered over 90 million views online, according to Pirelli.