DALLAS (Jan. 28, 2011) — During its annual dealer conference Jan. 27-29 in Dallas, Goodyear unveiled details about its new Tire & Service Network program, which it announced in October would replace its Gemini program.
Todd Pickens, senior director of channel sales for Goodyear, called the network an “integrated family” of brand-aligned customers, independent tire dealers and company-owned stores working together under the same banner. One of the main selling points of the program is that there is no cost to participate.
Under the new program, which Goodyear said will only add to the Gemini program offerings, dealers have access to benefits such as:
- A multi-branded core product screen with improved fill rates on those products;
- Support from a wholesale distribution network with more than 350 points of distribution;
- Premium listing on the goodyeartires.com dealer locator;
- A 12-month/12,000-mile nationwide limited warranty program;
- Introduction point-of-sale kits;
- A dedicated Goodyear Field Sales contact;
- Motorist Assurance Program membership;
- Rewards Plus Program offered 365 days a year;
- Pay 1 percent incentive on POS sell-out data;
- A 2.5-percent reduction in national account administrative fees;
- Network academy online training;
- Kendall Oil program; and
- Several other programs, including mystery shoppers, equipment, uniforms and parts rebates.
Under the program, members must commit to providing high levels of customer service and have to meet several eligibility requirements.
Dealers must sign the Network Mark License Agreement; submit Goodyear, Dunlop and Kelly POS sell-out data; actively promote their core product screen; have a G3 tire expert on staff; participate in Goodyear National Promotional Programs; comply with the dealer agreement and Tire & Service Network standards and guidelines; and maintain a satisfactory rating on the annual Network audit.
Interested dealers can contact their Goodyear field associate to begin the enrollment process. Dealers will be notified within 30 days of whether they meet the eligibility requirements.