LAUGHLIN, Nev. (Jan. 18, 2011) — The difference between small business ownership and entrepreneurism is all about attitude, according to a new book, “Entrepreneurial Insanity in the Tire Industry,” by business consultant Roger McManus and promoted by the Tire Industry Association (TIA).
TIA said the book challenges tire dealers to look at whether they are limiting their scope to that of a “small business” or have they expanded their view to that of an entrepreneur. The book claims that the owner and the business are separate entities.
“Owners should love what they do, but work toward having a life and a business that are strategically detached. Owners of tire businesses who are vital to the success of their operation end up having a business that is valuable only so long as the principal is actively involved,” according to the press release for the book, which claims to provide a strategy for how tire dealers can have their private lives and grow their businesses at the same time.
“What I have tried to do is get the owner of a tire business, whether the founder or the next-generation operator who inherited the responsibility, to examine his or her role in the business,” Mr. McManus said. “Interestingly, the owner who is vital to the daily operation of the business—the person the employees know has all the answers—probably owns a business worth far less than the owner who is virtually invisible.”
If the operating systems are in place, the owner is almost irrelevant. “The owner can essentially manage the business from an iPhone,” he said.
Mr. McManus said the book was conceived in a meeting at the 2010 Global Tire Expo in Las Vegas last fall when he met outgoing TIA President Wayne Croswell, who introduced him to several tire industry veterans.
Several tire industry veterans contributed to the book, including: Roy Littlefield, TIA executive vice president; Pam Gatto, president of Gatto's Tire & Auto Service in Melbourne, Fla.; Jody DeVere of AskPatty.com; Larry Morgan, a former tire dealer who now runs Morgan Auto Group in Tampa, Fla.; Charlie Creighton of Colony Tire Corp. in Edenton, N.C.; and Mr. Croswell, president of WECnology L.L.C. in Amherst, N.H.
The book is available through Amazon.com, but orders made through a special link on the TIA website, will generate a contribution to the TIA Foundation through an Educational Fund established by the publisher, Ensanity Press, on behalf of TIA.