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2010 Newsmakers

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Tire Business' Newsmakers for 2010 included top executives from Italy's Pirelli & C. S.p.a. and CGS/Mitas Tyres of Czech Republic, expansion-minded U.S. wholesalers and commercial tire dealers and the principals in a widely viewed spat about the future of retreading's public persona.

The editors of Tire Business annually choose a handful of individuals who've made a mark on the industry and highlight them on the front page of each year's final issue.

This year's Newsmakers are:

Pirelli Chairman Marco Tronchetti-Provera and Pirelli Tyre CEO Francesco Gori who were involved in a five-year growth plan that includes becoming Formula 1's sole race tire supplier and forming a wide-ranging joint venture in Russia, and Pirelli Tire N.A. Chairman/CEO Mauro Pessi, who joined his fellow executives in announcing a plant in Mexico.

Jaroslav Cechura, CEO. and Tomas Nemec, deputy chairman, of CGS/Mitas Tyres, who led the Czech off-road tire maker's efforts to put down manufacturing roots in the U.S. CGS/Mitas are converting a former Winnebago assembly plant in Charles City, Iowa, to a farm tire plant.

Ken Langhals, president of K&M Tire Co. of Delphos, Ohio, boosted the size of his wholesale dealership considerably by buying Universal Cooperatives Inc.'s distribution business, including the Mr. Tire associate dealer program.

Ron Bennett and Walt Dealtry Jr. guided Service Tire Truck Centers' takeover of 16 Tire Centers L.LC. commercial tire outlets and a retread plant in New England.


Mike Berra Jr., former president of the Tire Retread & Repair Information Bureau, was TRIB's public face in a war of words with longtime TRIB Managing Director Harvey Brodsky, who was ousted from the position in late October by the TRIB board of directors. Mr. Brodsky since has set up his own retreading advocacy group, Retread Tire Association.

All sketches by Leo Michael.

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