FULLERTON, Calif. (Nov. 30, 2010) — Yokohama Tire Corp. (YTC) is conducting a “Green Week” of eco-themed events through Dec. 3.
Renowned ecologist Akira Miyawaki is coming to YTC's U.S. headquarters in Fullerton for an event Dec. 3 in conjunction with its parent company Yokohama Rubber Co.'s (YRC) “Forever Forest” program in which 500 native tree seedlings will be planted.
Over the course of his career, Mr. Miyawaki has helped lead or organize the planting of more than 30 million trees at more than 1,600 locations around the world. He is working with Yokohama to plant half a million trees over a 10-year period at the company's 17 locations around the globe, prior to YRC's 100-year anniversary in 2017.
Other “green” events conducted by Yokohama during the week include an electronics recycling program at the YTC facility; a free tire clinic and inspection for the public at YTC on Dec. 1; and a tree-planting session with students at a local elementary school on Dec. 2.
YRC staged a second-phase tree-planting ceremony on Nov. 6 at its Shinshiro-Minami Plant (Shinshiro City, Aichi Prefecture) passenger and light truck tire factory as part of its re-foresting project.
Along with YRC employees and their families, about 200 people attended the event from the local administration and local elementary and junior high schools. In all, the company said 510 participants planted 2,649 seedlings—grown primarily by employees.
In addition to tree plantings, YRC said it also contributes seedlings grown by its employees to administrations, schools, organizations and other companies in its effort to “spread recognition throughout society of the importance of preserving the global environment.”