SUWANEE, Ga. (Nov. 18, 2010) — Taiwan tire maker Maxxis International has signed a two-year deal to sponsor the Australian Open, the first tennis competition in the annual grand slam tournament series.
In addition to being an official sponsor of the event, which next takes place Jan.17-30 in Melbourne, Australia, Maxxis will be the official tire of the Australian Open. The 2010 tournament was broadcast in 157 countries to an audience estimated at more than half a billion people, according to the tire maker.
As a sponsor, Maxxis—also known as Cheng Shin Rubber Co. Ltd.—will have signage in the event arena and can use the event logo in its marketing materials.