FONTANA, Calif. (Nov. 4, 2010) — Falken Tire Corp. is returning as presenting sponsor of the Off Road Evolution's JK Experience, a week-long event held annually in September that promotes and showcases the off- and on-road capabilities of the Jeep Wrangler JK.
In addition to that event, the series will feature a three-day event in January called the JK Experience Challenge and expand to include a “family friendly” three-day trip in June.
Falken said it has developed a Jeep of its own that it modified to handle extreme off-road conditions and drives on Falken's WildPeak All-Terrain tires.
“Falken Tire is very pleased to be the presenting sponsor for the second year in a row,” said Falken Marketing Director Andrew Hoit. “We believe our ongoing participation in the JK Experience will continue to enhance our brand presence in the off-road community. There is nothing better than real world exposure to build a brand, and the Off Road Evolution JK Experience offers the perfect opportunity and backdrop to show the capabilities of both the Jeep JK and Falken's WildPeak A/T.”
WildPeak A/T is available in 27 metric and LT metric sizes from 15-inch to 20-inch rim diameters, along with many plus-sized applications. In January 2011, Falken said in January it will add an additional 17 Large Overall Diameter (LOD) sizes from 33 to 37 inch tall tires for 17-, 18- and 20-inch wheel fitments.