LAS VEGAS (Nov. 2, 2010) – The Specialty Equipment Market Association (SEMA) presented its inaugural awards for the hottest car, truck and SUV at this year's SEMA Show to the Chevrolet Camaro, Ford F-Series and Jeep Wrangler, respectively.
The SEMA Award identifies the most accessory-friendly new models, the association said. The winners were determined by the number of vehicles customized by exhibitors at the show.
Show organizers relied on the trend-setting influence of exhibitors to determine the winners.
“A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO.
The other contenders for the crown were: cars — Audi A4; Dodge Challenger; Ford Fiesta and Mustang; Honda CR-Z, Hyundai Sonata; Kia Soul; Lexis IS; Mazda 2; Scion tC; and Subaru Impreza; truck – Chevy Silverado; Dodge Ram; and Toyota Tundra; SUV – Ford Explorer; Jeep Grand Cherokee; Subaru Outback; and Toyota FJ Cruiser.