|Date Published||September 23, 2010|
The definition of branding, A “Brand” is the identity of a specific product, service, or business. A “Brand” can be a name, sign, symbol, or slogan. The word “Brand”began simply as a way to tell one person's cattle from another by means of a hot iron stamp. This paper builds upon those definitions to explain how to brand and the results of branding done correctly.