PINE BROOK, N.J. (Aug. 31, 2010) — Paula Lombard, president of Wexco Industries and founder of AutoTex Pink windshield wiper blades, will appear on the Lifetime Network's “The Balancing Act” program Oct. 14 and 28 from 7:00 to 8:00 a.m. during the show's annual Breast Cancer Awareness special.
Ms. Lombard will appear in a 6- to 8-minute long segment to discuss the AutoTex Pink wiper campaign to “Wipe Out Breast Cancer” and offer tips for women and do-it-yourself car care.
Wexco has been marketing the AutoTex Pink wipers for the past year and donates a portion of the proceeds to the National Breast Cancer Foundation and the Breast Cancer Society of Canada.
“It was very important to build the brand around the cause,” said Ms. Lombard. “Now that we have succeeded in doing so, we will be branching out into other automotive accessories in the near future. With a full line of automotive products donating to the National Breast Cancer Foundation and the Breast Cancer Society of Canada, we can really make a difference.”