Digital Rocket Inc., an auto industry mobile marketing company, will provide customized text message announcements and notifications to attendees during the 2010 International Tire Exhibition & Conference (ITEC) via its OILCHG.com service.
Upon registration, attendees at ITEC—which will be held Sept. 21-23 at Cleveland's I-X Center—will receive instructions on how to opt-in to get important text messages throughout the event.
“This year's exhibition is about bringing to light new technologies and demonstrating best practices to make our industry more competitive,” said ITEC Show Manager Jeff Mundson.
“We're excited to be able to partner with OILCHG.com to share with our attendees a more efficient way of communicating timely information.”
Medina, Ohio-based OILCHG. com is a division of Digital Rocket, which provides a full platform of turnkey acquisition and retention products geared to lowering automotive retailers' marketing costs, increasing car count and improving customer loyalty.
OILCHG.com will be exhibiting at the show (Booth #231) to demonstrate its traffic- and loyalty-building mobile coupon and reminder programs.
Bob Jump, OILCHG.com president, said the company is “very excited to show how useful text messaging can be used to reduce marketing expenses and grow new business.”
The ITEC registration fee is $50 for independent tire dealers, distributors and personnel at tire manufacturing facilities. The fee for suppliers to the tire industry is $200.
For more information, to register for the event, or to make hotel reservations, visit www.itec-tireshow.com.
ITEC is produced by Crain Communications Inc., publisher of Akron-based Tire Business and Rubber & Plastics News.