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August 05, 2010 02:00 AM

Tire Rack website adds tire fuel-efficiency features

Tire Business Staff
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    SOUTH BEND, Ind. (Aug. 5, 2010) — Internet tire retailer Tire Rack has added two features to provide consumers with more fuel-efficient tire options.

    Its website now identifies fuel-efficient tires with low rolling resistance properties, and a vehicle fuel-economy component has been added to the tire marketer's testing regimen.

    The new fuel-economy component of Tire Rack's test reports is designed to provide consumers with real world data to determine which tires save the greatest amount of fuel and how that translates into their daily driving style, the company said.

    In recent tests, Tire Rack said it determined that the impact of fuel savings for a BMW 3 Series driven 15,000 miles annually could be as much as 30 gallons. With the average price of fuel at $2.75 a gallon, a motorist can save up to $80 annually by outfitting a mid-sized sedan with the most efficient of the tires tested.

    Full test results by Tire Rack can be seen here.

    Matt Edmonds, vice president of Tire Rack, said that “consumers are increasingly being bombarded with messages about fuel consumption and efficiency from vehicle and tire manufacturers and it's our mission to sort through the data and tell them what matters most.”

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