HILLIARD, Ohio (July 30, 2010) – TBC Corp.'s retail group is expanding its sponsor presence in IndyCar Racing, agreeing to put National Tire & Battery (NTB) colors on the car of Graham Rahal at the Aug. 6-8 IndyCar race weekend at Mid-Ohio Sports Car Course.
Mr. Rahal's No. 02 car, entered by Newman/Haas Racing, will join the ServiceCentral-sponsored car of Jay Howard as TBC entries at Mid-Ohio. Mr. Rahal recently secured a seat for the remainder of the 2010 IndyCar season with Newman Haas after starting the season without a full-time ride.
“We are excited to add a second car to the Mid-Ohio race,” said Bob Crostarosa, senior vice president of marketing/advertising, TBC Retail Group Inc.. “Presenting the NTB brand on the track, and associating ourselves with a proven performer in this key market complements our regional marketing efforts and adds additional value to our motorsports program.”
Terms of the one-race deal were not disclosed.
Mr. Rahal, 21 and a one-time winner in three seasons of IndyCar competition. is the son of former Indy 500 winner Bobby Rahal.
Mr. Rahal's car will carry ServiceCentral badging as well. Mr. Howard's No. 66 car is entered by Sarah Fisher Racing.