FINDLAY, Ohio (July 16, 2010) — Cooper Tire & Rubber Co. recently debuted its latest winter tire, the Cooper Weather-Master WSC.
The company introduced the tire to a select group of dealers and media in Sault Ste. Marie, Mich., in February.
The Weather-Master WSC (which stands for Winter and Snow Confidence) represents the next generation of tires designed with a unique directional design and a high silica tread compound for winter traction, according to Cooper. The WSC initially will be offered in 10 T-rated sizes, from 17- to 18-inch rim diameter sizes.
The Weather-Master WSC was developed for drivers of newer SUVs, crossover vehicles, small pickups and some passenger car applications looking for improved winter traction, the tire maker said. Applications include but are not limited to the BMW X3, Lexus RX350/450, Mazda 3 and 5, Lincoln MKS, Toyota Rav-4 Sport, Nissan Murano and Ford Explorer Ltd.
“With the launch of the Weather-Master WSC, Cooper will continue to provide consumers with the most dependable winter tire products on the market today,” said Chuck Yurkovich, Cooper's vice president of global technology. “This new product is the result of the company's technology-driven focus and commitment to enhancing product quality and performance.”
The tire has a proprietary high-silica, specialized polymer, low modulus tread compound and patented Snow Groove technology for snow acceleration and handling.
For additional traction on icy surfaces, the WSC offers a 132-stud count with a 12-row stud pattern.
The Weather-Master WSC meets the industry's severe snow service requirements and is branded with the mountain/snowflake symbol. It features a winter-themed sidewall styling and eight half-worn indicators which provide the vehicle owner a quick and accurate view of tire wear, Cooper said.