OWATONNA, Minn. (July 15, 2010) — SPX Corp.'s OTC brand has launched Tech2Tech Forum, an online tool that the company said will allow professional auto service technicians to “interface with each other and SPX on topics of interest and importance to them.”
The forum was designed to help technicians make informed decisions relating to automotive repairs and maintenance tasks. SPX added that the forum is “a central part” of its efforts to leverage social media to connect with techs.
“The new Tech2Tech Forum will also allow us to interface directly with technicians to offer news, tips and other communications that will strengthen our lifelong partnerships,” said Davin Alan, forum moderator. “More importantly, we anticipate direct voice-of-customer input that will help us better service the needs of our customers.”