NORWELL, Mass. (July 15, 2010) — Sullivan Tire Co. Inc. has re-signed former Boston Red Sox left fielder and Major League Baseball (MLB) Hall of Famer Jim Rice as the company's celebrity spokesman.
Mr. Rice, who now works as a Red Sox analyst for New England Sports Network, will participate in Sullivan Tire promotions and events for the remainder of the 2010 MLB season.
Paul Sullivan, vice president for Norwell-based Sullivan Tire, said the tire dealership's commitment to customers along with Mr. Rice's record of success is “a winning combination, and we are delighted to have him representing the Sullivan Tire brand.”
During his relationship with the company, which has spanned more than five years, Mr. Rice has participated in event appearances, television commercials and a charity golf tournament.