AMHERST, N.H. (May 28, 2010) — Erik Croswell has joined WECnology L.L.C. as director of sales and marketing.
Mr. Croswell, formerly with ASA Tire Systems, had more than 10 years experience with that firm in marketing, Web design and development, graphic design, as well as tire dealers' software sales. He also owns and operates a Web development business that has its headquarters in Milford, N.H.
WECnology was recently launched by Mr. Croswell's father, Wayne Croswell, who is the firm's president and CEO. He also is president this year of the Tire Industry Association and was formerly with ASA Tire.
“I am delighted that my son, Erik, has decided to join the WECnology team as my director of sales and marketing,” Mr. Croswell said, adding that his son has had “tremendous exposure to many aspects of the tire industry, especially from a technology point of view.”