AMHERST, N.H. (May 12, 2010) — Wayne Croswell, former ASA Tire Systems Inc. president, has launched a venture dedicated to helping tire dealers maneuver through what he called the complexities of technology investments.
His new firm, WECnology L.L.C., which has its headquarters in Amherst, will strive “to provide a no-cost resource of trusted, preferred technology providers with proven tire industry expertise,” according to a company press release.
Mr. Croswell, who will continue in his role as president of the Tire Industry Association (TIA) until his term expires this fall, has 33 years of experience in the software and business technology fields, with 21 of them focused on the tire industry. He said he was prompted to initiate his latest venture after seeing a void in the tire industry with respect to helping dealers determine what is best for them as they evaluate technology solutions.
“In his experience, he constantly witnessed dealers making decisions about technology solutions with little or no help from experts, and no readily available resources to help make these decisions. Dealers essentially roll the dice and hope they picked the right solution. Many times these choices turned out to be costly and time consuming to change,” a WECnology statement said.
Mr. Croswell will work with dealers to determine the best solutions for their specific business needs, with WECnology helping evaluate offerings in the technology market and partner with those solution providers believed to be “best of breed” in their area of technology for tire dealers, the company said.
“Our partners, or 'WECnologists' as we like to call them, will be thoroughly evaluated,” Mr. Croswell said. “If the valuation is successful, WECnology will add them to their portfolio of preferred providers. When a dealer has a specific technology need, they can call on WECnology to help them determine what solution is best for their business.
“Our goal is to help dealers choose the right technology solution in an unbiased setting and exceed the dealers' expectations, at no additional cost.”