MADISON, Ind. (April 28, 2010) — Dover Corp.'s Rotary Lift division has added social media including Facebook, Twitter, YouTube and Flickr to interact with and help its customers keep in touch with the company.
Technicians, shop owners, car dealers, maintenance managers, car collectors and anyone else who relies on Rotary Lift vehicle lifts now can interact with the company through those social media avenues, the Madison-based firm said.
“Social media lets us connect directly with our customers across the globe with an immediacy and regularity that was never possible before,” said John Rylee, director of marketing for Dover's Vehicle Service Group (VSG), which is part of its industrial products segment. “We can answer individual questions from our Rotary customers, have conversations and build relationships with people we might otherwise have never met. At the same time, our followers get the 'inside track' on the latest product developments, promotions, industry events and tips for keeping their lifts operating smoothly.”
Rotary Lift's Flickr page includes trade show and product photos and, according to the company, will grow over time to include photos of customer installations, new product development and more. Its YouTube channel includes videos about the company, new products, environmental considerations and service procedures. The company said it uses its Twitter feed to give followers quick updates on the latest happenings at Rotary, and its Facebook page “serves as a hub to synthesize all the materials: announcements, customer interaction, photos, videos, promotions, events and more.”
More information about Rotary Lift's products and services is available on its website or by calling 800-640-5438.