AKRON, Ohio (April 23, 2010) — Forbes magazine has named Goodyear one of America's most reputable companies, in its fifth annual listing of companies with the best reputations in the U.S.
The Akron-based tire maker ranked 40th on the magazine's list, which was first published on www.forbes.com.
The list is based on the results of Reputation Institute's (RI) U.S. Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the country's 150 largest companies.
Scores are based on RI's seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and performance.
RI said the 2010 survey indicates that products/services, followed by governance and citizenship are the most influential dimensions.
Goodyear's score of 74.2 represented a 0.79-point increase over 2009. Goodyear is the only tire maker on the list and the highest-ranked company in the automotive industry.
“This recognition is very meaningful as Goodyear's reputation rides with consumers every time they get behind the wheel,” said Richard J. Kramer, Goodyear president and chief executive officer. “It demonstrates that our high-quality, innovative tires with fuel-saving technology are valued by American drivers.”