Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
April 15, 2010 02:00 AM

Schrader launches 3-in-1 TPMS Web site

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    ALTAVISTA, Va. (April 15, 2010) — Schrader International Inc. is sponsoring a new online industry resource and clearinghouse for tire pressure monitoring system (TPMS) information.

    The tire valve and TPMS marketer said its new TPMSMadeEasy.com Web site addresses the specific TPMS needs of aftermarket retailers, original equipment manufacturers and drivers and was developed after extensive research among a broad range of industry experts and motorists. The site approaches TPMS from three “distinct perspectives and with an objective lens,” Altavista-based Schrader claims.

    “Two years into full TPMS compliance, there are still many questions about TPMS among industry and drivers,” said Carl Wacker, the company's vice president of global sales and marketing. “We are sponsoring this industry initiative as more TPMS-equipped vehicles come onto the roadways every year in the U.S. and as TPMS adoption spreads globally.”

    Schrader's three-in-one interactive site includes a variety of content, including:

    • Providing interactive training resources, case studies, point-of-sale materials and other information to help aftermarket retailers and repair technicians successfully integrate TPMS service; and

    • Offering objective technology insight, industry reports and other technical data to assist OEMs with purchasing decisions.

    The site also has sections on how TPMS works; how it helps vehicle operation; a driver's forum; helpful links to other sites; what to do if a TPMS light comes on; frequently asked questions; videos; industry reports; and troubleshooting guides.

    In addition to these resources, Schrader enlisted a range of safety and industry experts to discuss the implementation and impact of TPMS. Among those is Jackie Glassman, who served as chief counsel at the National Highway Transportation Safety Administration (NHTSA) when the Transportation Recall Enhancement, Accountability and Documentation (TREAD) Act—which mandated TPMS for all vehicles in the U.S.—was passed several years ago.

    Industry association executives, environmental journalists and other experts also appear on the site, highlighting the safety, economic and environmental benefits of TPMS.

    “It was important to us to engage diverse voices to provide the industry with the information, tools and resources it needs to make sound business decisions and to communicate about TPMS with customers,” Mr. Wacker said.

    Sean McKinnon, director of automotive training development for the Tire Industry Association (TIA), also is featured on the site. Reiterating the importance of customer communication, he said the goal in effectively educating the public about TPMS “is to make it real. When the consumer sees the TPMS telltale illuminate on their vehicle, they need to know to, No. 1, stop, check their air pressure and immediately get to a tire dealer so that condition can be addressed.”

    The consumer segment of the Web site provides detailed information about TPMS and the importance of maintaining proper tire pressure. Drivers also can learn the specific steps to take if their vehicle's TPMS light illuminates, and calculate how much money proper tire pressure can save them at the gas pump every year. Schrader said aftermarket and OEM companies also can use the site as a resource for customer information or to direct customers to the site.

    Schrader claims to be a global leader in TPMS for automotive OEMs. In the replacement market, the Schrader AirAware and EZ-Sensor brands encompass a full line of TPMS systems, components and tools that, according to the company, meet OE quality and performance specifications, including sensors, service packs, tools and retrofit kits.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    USTMA backs California's plan to study 6ppd, coho salmon
    2
    JK Tyre: fiscal '22 earnings drop despite higher sales
    3
    T&W Tire looks to next generation's dealers
    4
    K&M acquires N.Y. distributor Midtown Tire
    5
    Average U.S. light vehicle age rises to 12.2 years
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION