DIAMOND BAR, Calif. (March 26, 2010) — The Wheel & Tire Council (WTC) of the Specialty Equipment Market Association (SEMA) has appointed Tire Industry Association Executive Vice President Roy Littlefield to a seat on its select committee.
The move was made to improve the interaction between the two trade groups, SEMA said, while providing both memberships with a forum through which to express their concerns and suggestions.
“The appointment of Roy Littlefield was unanimous and came after an honest exchange between the parties in which common goals and directives outweighed any differences,” said WTC Chairman Tim Dietz.
TIA's council participation signifies an important shift in how we will address the concerns of the tire industry. I am confident that this collaboration will ultimately benefit and advance the best interest of each association's membership.”
Mr. Littlefield added: “Being invited to join the Wheel & Tire Council is just more proof that this relationship-building is being backed up by concrete action. On behalf of our members, I thank SEMA for giving us the opportunity for our member voices to be heard on the Wheel & Tire Council as it continues its important mission.”