LOUISVILLE, Ky. (March 26, 2010) — International Trucks, a division of Navistar, is rolling out a new brand campaign called “One,” designed to communicate the truck maker's new brand positioning of optimization and unification.
The campaign was developed by Chicago-based ad agency Fathom Communications.
The effort is aimed at International Trucks´ customers, dealers, suppliers and stakeholders, demonstrating the company´s commitment to being the best partner in delivering products and services.
The campaign includes print and online ads, and is being introduced at the Mid-America Trucking Show in Louisville, which runs through March 27.
The company did not disclose the budget for the branding campaign.
This article appeared in Crain's B to B magazine, a sister publication of Tire Business.