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March 26, 2010 02:00 AM

International Trucks rolls out new brand campaign

Crain News Service
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    LOUISVILLE, Ky. (March 26, 2010) — International Trucks, a division of Navistar, is rolling out a new brand campaign called “One,” designed to communicate the truck maker's new brand positioning of optimization and unification.

    The campaign was developed by Chicago-based ad agency Fathom Communications.

    The effort is aimed at International Trucks´ customers, dealers, suppliers and stakeholders, demonstrating the company´s commitment to being the best partner in delivering products and services.

    The campaign includes print and online ads, and is being introduced at the Mid-America Trucking Show in Louisville, which runs through March 27.

    The company did not disclose the budget for the branding campaign.

    This article appeared in Crain's B to B magazine, a sister publication of Tire Business.

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