NEW HOLLAND, Pa. (March 24, 2010) — Agricultural vehicle producer CNH America L.L.C. has selected three Trelleborg drive radials for exclusive OE fitment on two special-edition New Holland Blue Power tractors.
The selection by CNH represents a “strategic step forward” for the two firms as they cooperate in product innovation and marketing, according to Trelleborg Wheel Systems North America. Trelleborg supplies other New Holland vehicles as well, the firm said.
CNH picked Trelleborg's TM700, TM800 and TM900HP radials for fitment to its T7070 AutoCommand and the T7060 PowerCommand tractors, 180- and 195-hp all-wheel-drive versions of the New Holland 700 series. The contract covers these vehicles—made in the United Kingdom—worldwide, Trelleborg said.
Trelleborg and New Holland Agriculture will promote their collaboration in the coming months with a joint advertising campaign, Trelleborg said.
“As we have shown in the past, co-branding is one of the most effective ways of communicating our nature as a specialist,” said Lorenzo Ciferri, marketing director of Trelleborg's agriculture division. “This is why we are investing, and will continue to invest, in joint communication activities with the main OEMs in the sector.”
Trelleborg Wheel Systems manufactures its farm tires at its plant in Tivoli, Italy.