Business software marketer ASA Tire Systems Inc. has named company veteran Kenneth Halle its new president, succeeding Wayne Croswell, who will remain with the firm on a consultancy basis.
Mr. Halle has 31 years of experience in the software industry, according to ASA Tire, joining ASA International in 1982. He has held a number of positions with the company including training consultant, department manager, account manager, sales person, sales manager, vice president of sales, vice president of operations and chief operating officer of TradePoint, ASA's International Trade division.
Most recently, he was COO and chief security officer for Kewill Inc., responsible for the global company's U.S. Trade and Logistics business.
Merrimack, N.H.-based ASA Tire said Mr. Halle, named to his new post March 5, has extensive experience in all functions of ASA's businesses and will continue the successes of ASA Tire in achieving its growth potential, as well as its focus on customer service and satisfaction.
Just because Mr. Croswell is no longer ASA Tire's president doesn't mean he is no longer involved with the company, nor will he be stepping back from his longtime involvement in the tire industryhe's current president of the Tire Industry Association (TIA). In a Q&A session with Tire Business, Mr. Croswell said doing consulting work with ASA Tire is only one of the things he plans to do, though he's still working out the details.
I am planning my next great adventure in the tire industry, he said. I am looking to utilize my skills, industry expertise and business contacts to provide valuable services in the tire aftermarket. Stay tuned.
Mr. Croswell, who joined information technology firm ASA Inc. in 1977, became vice president of operations in 1988 for the newly formed ASA Tire Systems Group when ASA acquired tire dealer software firm ASCO Inc.
Later, as ASA Tire's president, he oversaw the development of many innovative programs for tire retailers. These include IT programs such as the Unix-based ASA TreadX system and the Windows-based ASA TireMaster and AutoRepairMaster systems.
Last yearwith federal bailouts of Wall Street, Detroit auto makers and other financial institutions in the news almost dailyASA garnered a lot of attention and publicity with its own version of a bailout. This one was for tire dealers and consisted of $1 million in grants for them to invest in ASA Tire's products and services and update their computer and information systems.
As president of ASA Tire, I had pretty much accomplished many of my personal goals, Mr. Croswell said of his decision to step down. The company has decided to move in another direction, and I believe I created the team that can best take it there.
The decision to leave the company's presidency came shortly after Mr. Croswell closed what he termed the biggest deal in the history of ASA Tire. Both Mr. Croswell and Dean Rascoe, director of marketing for ASA Tire, declined to give details of the deal, saying they weren't at liberty to do so at this time.
Now Mr. Croswell said he is focusing his energies on his role as TIA's president.
I have several goals that I wish to accomplish during my term, he said. These include collaborative work with the Specialty Equipment Market Association (SEMA) and the Rubber Manufacturers Association (RMA); helping the efforts of the TIA Environmental Advisory Council; and other initiatives he outlined in his inaugural speech in Las Vegas last November when he became TIA president during the annual SEMA trade show.
Meanwhile, Mr. Halle said he's delighted to be back with ASA and I look forward to working with the industry and the ASA customers. My focus with ASA will be centered on quality customer service and providing feature rich competitive software to the tire industry. ASA Tire is a leader in this industry and my goal is to help it grow to the next level in this market place.
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