SOUTH BEND, Ind. (March 10, 2010) — Online and mail order tire marketer Tire Rack announced a new enhancement to its Web site it said is designed to make the tire buying experience faster, easier and more efficient.
The feature allows for easier access to TireRack.com's three consumer tire research pages that cover surveys, reviews and tests. Under the Tire Research tab, customers can navigate through TireRack.com's tire performance comparisons and more than 150,000 consumer surveys and results. The company called it the most comprehensive source of tire information anywhere, in one place. Previously, all three research sections were separate.
“Constantly evolving to provide an easier and more educational tire buying experience for consumers is a key focus at TireRack.com,” said Matt Edmonds, Tire Rack's vice president. “The new online enhancement is putting the most sought after tire research information at consumers' fingertips.”