LEWISTON, Maine (March 9, 2010) — VIP Parts, Tires & Service has begun offering CashStar digital gift cards that can be sent by e-mail and redeemed for any products or services at the Lewiston-based dealership's 56 stores.
“With CashStar, we can now offer consumers a truly convenient and flexible way to purchase gift cards online—without having to wait for the cards to be shipped,” said Corey Wendland, VIP Parts' chief financial officer. “We are particularly excited to leverage the branding and personalization features of the CashStar platform, which will enable us to provide shoppers with highly-customized gift cards.”
The CashStar-powered digital cards are available on VIP's Web site, where consumers can purchase and personalize the gift cards with a custom message or by uploading a photo. Consumers can then select the card denomination and set the day and time the gift should be delivered via e-mail—either instantly or at a later date. CashStar digital gift cards have no shipping or redemption fees or expiration dates. Consumers can print the gift cards at home for redemption at the stores.
CashStar is a digital gifting and incentives company which offers e-gifting, marketing and promotions to help businesses increase online and in-store traffic.