LONG BEACH, Calif. (Feb. 19, 2010) — Formula Drift has revamped its Web site, updating current features and adding a new video player component for viewing archived drifting shows.
The redesigned site—available at FormulaDrift.com—includes updated streaming news and press releases on the homepage, further optimization of its Pro Championship schedule component, and integration of Twitter updates from the drifting series and featured guests.
The organization said one of the most robust new features integrates a new video player on the homepage that incorporates both Vimeo and YouTube videos proprietary to Formula Drift. The viewer also acts as a player and browser for Formula Drift TV shows—which it's calling “FDTV”—that have aired on the G4, ESPN2 and SPEED cable networks. Formula Drift said it will progressively release TV shows to the player and fans can watch those shows directly from its Web site. The 2005 season featured on G4 has just been released and subsequent years will be released throughout the season.
“We are really happy to put out our older content for fans to view. In this age, DVDs just didn't make sense for us and why let all the old shows collect dust after the shows have served the purpose both domestically and internationally,” said Ryan Sage, executive vice president and co-founder of Formula Drift.
“We believe this type of content engagement with fans and our content will not only increase our Web site traffic, but more importantly give new fans a look at the history of this amazing sport through the over 80 shows that we have produced. We also have huge plans to announce in the near future regarding for the new player on our homepage and how that will interface with our new content distribution outlook.”
The Web site's updated, All Access Pass section allows members to view free exclusive content to the site including image galleries and wallpaper downloads. The main element of All Access is the new FDTV, which will feature archived episodes of Formula Drift programming beginning with the 2005 season, with featured episodes added monthly during the season.
Formula Drift's first round of competition in its seventh professional championship season kicks off April 9 and 10 with a weekend of racing in the streets of Long Beach.