NASHVILLE, Tenn. (Feb. 9, 2010) — Bridgestone Americas' Super Bowl XLIV commercial, “Whale of a Tale,” has been recognized by People for the Ethical Treatment of Animals (PETA) as one of its top five picks for animal-friendly ads aired during the football game.
The commercial, produced by Richards Group, featured an animatronic whale that three men released into the ocean by launching it from the back of an SUV fitted with Bridgestone tires. The Nashville-based tire maker recently banned the use of endangered animals in its commercials.
PETA's other picks were: “Squirrel,” produced for Honda Motor Co. Inc. by Rubin Postaer and Associates; “Timothy Richman,” produced for Cars.com by DDB Chicago; “Fiddling Beaver,” produced for Monster.com by BBDO New York; and “Underdog,” created for Frito-Lay North America Inc. by Joshua Svoboda, winner of the company's Doritos brand-sponsored commercial contest.
“These ads are proof that you can sell a product without hurting animals to do it,” said Tracy Reiman, PETA's executive vice president. “More and more advertisers are getting the message that encouraging kindness makes good business sense.”