Heintschel Tire & Service Inc. has gone full circle, so to speak.
The commercial tire dealership recently converted its retreading operation to Goodyear's UniCircle precure retreading process at its commercial truck tire retread plant in Texarkanaseven years after the company switched from Goodyear to Marangoni Tread North America Inc.'s Ringtread system.
It made the change back to UniCircle in order to keep up with demand from truck fleets and operators for more tire options and service packages.
According to Amanda Heint-schel, president and co-owner of the company, much of the reason for the change was because Marangoni lacked national accounts with larger companies that would help to provide wider service coverage to Heintschel customers.
Marangoni is an excellent process, Ms. Heintschel said. They're sort of the freestanding company in the United States . but with Goodyear there will always be a Goodyear dealer or a Goodyear truck tire center someplace nearby.
Garry Heintschel, Ms. Heint-schel's son and vice president and co-owner of Heintschel Tire, said that owner-operator fleets are shrinking and diminishing, and using Goodyear's process will allow the company to stay competitive in the market.
For us to be able to service the fleets we have and new fleets, they are demanding things that only Bridgestone, Michelin and Goodyear can offer, Mr. Heint-schel said. It's going to be tough for dealers not with one of the big three go after fleet business and retain it.
When Heintschel Tire originally made the move to Marangoni's process, at that point in time Goodyear was taking some direction in the retread industry and we couldn't go that route, Mr. Heintschel said.
Goodyear is now going after the market more aggressively, he added, and since Heintschel Tire already sells new Goodyear products, it seemed like a natural move to re-adopt its retreading system.
We were becoming such a large dealer again with Good-year's new tire products, it didn't make sense to have another retread process, Mr. Heintschel said. Bottom line, if you're gonna do new tires and be a retreader, they make it very attractive to be part of their process.
He said his company owns the equipment it used to make Marangoni retreads and will be utilizing the same equipment to produce Goodyear-process retreaded tires. Marangoni declined to comment on Heintschel Tire's decision to change systems.
Heintschel Tire operates a 20,000-sq.-ft. commercial truck tire retreading plant with three production chambers in Texarkana, along with a 15,000-sq.-ft. warehouse at the same location.
The company, which also operates a retail/commercial tire location in Texarkana and a tire distribution and fleet service center in Rockwall, Texas, services several fleets and truck operators involved in long haul, regional haul, mining and logging applications.
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