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May 08, 2009 02:00 AM

Yokohama continues to sponsor Toyotafest

Tire Business Staff
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    FULLERTON, Calif. (May 8, 2009) — Yokohama Tire Corp. will continue its sponsorship of Toyotafest May 9 at the Queen Mary park in Long Beach, Calif., the company said.

    More than 370 new and vintage Toyota vehicles will be on display from 9 a.m. to 3 p.m. during the 14th annual event. Fullerton-based Yokohama will have a display at the event featuring its full line of tires, including the Advan Neova AD08 and the dB Super E-spec orange-oil technology tire.

    “The Toyotafest has grown in size over the years, but the care the organizers put into it has kept the quality of the event high and the experience truly special,” said Fred Koplin, Yokohama director of marketing communications. “It's a great opportunity for us to interact face-to-face with Toyota enthusiasts and we are highly pleased with our continued involvement in the event.”

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