GREENVILLE, S.C. (April 22, 2009) — Michelin North America Inc. is teaming up with the “Clean Air Green Tour” to educate consumers on the benefits of products designed to reduce environmental impact.
The 60-city tour hopes to reach an average of 1,500 American consumers per stop. It began April 14 in New York City and will stop at 40 Lowe´s stores, 14 Wal-Mart Supercenters and eight major festivals. The tour also will stop to plant trees in five cities and host a community cleanup day. More information is availabe at http://www.cleanairgreentour.org/.
“Many consumers do not realize the impact tires can have on the environment,” said Parmeet Grover, Michelin's brand director. “Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tires make a difference.”
The tour will cover more than 30,000 miles in a solar-powered bus fitted with Michelin X One wide-based tires, in addition to featuring passenger and light truck tires, Greenville-based Michelin said.