Tire dealers across the U.S. will get to track test many of Yokohama Tire Corp.'s tires, including its new Advan Neova AD08, in a series of 10 specialized training programs beginning in April.
The 10-city training tour will teach participating dealers about Yokohama products and let them test the tires on various slalom-type driving courses.
“This is especially important with the rollout of the all new Neova AD08. We want dealers to see firsthand what the tire can do so they can translate this knowledge to the consumer,” said Shawn Denlein, Yokohama director of sales, consumer products.
The training programs will be held in Los Angeles, Las Vegas, San Antonio, Atlanta, Pittsburgh, Detroit, Kansas City, Kan., Memphis, Tenn., Albuquerque, N.M., and Orlando, Fla.
The Advan Neova AD08, an updated version of the Neova AD07, will be available in the U.S. in May in 32 sizes, ranging from 15 to 19 inches.