FONTANA, Calif. (April 10, 2009) — Falken Tire Corp. has redesigned its North American consumer Web site at falkentire.com, adding a content driven interface with easy navigation and improved load times, the company said.
The updated site, which features the company's blue, red, white and teal color scheme, was created with emphasis on thorough user experience through current events, visuals and multimedia, Falken said.
Included on the site is an improved motorsports section that will allow users to access event photography, streaming videos and personal biographies for drivers and Falken models. Falken is also retaining its Pro-Fit guide that allows visitors to locate direct and upsized wheel and tire fitments for their vehicles.