BOWIE, Md. (April 7, 2009) — The Tire Industry Association (TIA) has teamed up with Bridgestone Americas business units Bridgestone Americas Tire Operations (BATO) and Bridgestone Retail Operations L.L.C. (BSRO) to help educate consumers on tire replacement.
Together they have released a free seven-minute video that answers consumer questions on tires in support of April´s National Car Care Month. Consumers can access the video, called “Passenger Tire Replacement,” by visiting the TIA Web site, www.tireindustry.org, BATO's Web site www.tiresafety.com, and BSRO's Web site, www.FirestoneCompleteAutoCare.com.
The video has the following modules:
* Module 1 discusses tire sizing and how the information contained on the vehicle tire placard helps consumers select the best tire and inflation pressure for their vehicle.
* Module 2 helps consumers understand tire replacement guidelines, most importantly the proper installation when replacing only two tires and the consequences of improper installation.
* Module 3 educates consumers on the critical issue of tire rotation, and how proper tire rotation can save consumers money, fuel and ensure maximum tire life and performance.