DIAMOND BAR, Calif. (April 3, 2009) — The Specialty Equipment Market Association (SEMA) is boasting a “dynamic new look” for its Web site that includes enhanced networking and more concise delivery of information, based on user preferences.
The overhaul of the Web site—which debuted March 29 at www.SEMA.org—is part of its continuing investment in better networking and communications for members, SEMA said.
“Over the years we heard from the membership about ways that the Web site could serve the industry better,” said Chris Kersting, SEMA president and CEO. “Most recently the team assigned to building the site reached out to our members to understand specific improvements that could be made.”
Developed in partnership with NFi Studios, the upgraded site has added social networking features, company listings and news feeds. SEMA also recently began offering an improved interface that was introduced via a member-only portal called MySEMA. The interface allows members to choose and amplify the types of information most applicable to their business, based on their location, market focus and job type, according to the Diamond Bar-based trade group.
Members also can browse company and user directories, send and receive messages and tap into SEMA research. The updated site also includes media information about governmental affairs, motorsports, educational opportunities, along with enhanced search capabilities.
“The goal is to direct the most relevant information to the right members, at the right time,” Mr. Kersting said.
Future Web site iterations will include enhancements such as collaboration platforms; features that allow exhibitors and buyers to connect before, during and after the annual SEMA Show in Las Vegas also will be a part of the new concept.
Mr. Kersting said the group is “not looking to push information, we're looking to connect,” and wants to “encourage everyone who hasn't been to the site recently, please check it out and tell us what you think. We'll be fine-tuning the effort in the coming months.”
Based on member feedback, MySEMA and SEMA.org will undergo continuing adaptation and evolution, the association said.