MEMPHIS, Tenn. (March 18, 2009) — Del-Nat Tire Corp. has named Jim Mayfield president, effective immediately.
Mr. Mayfield was most recently director of business development for Yokohama Tire Corp. No stranger to Del-Nat, he served as vice president of marketing from 2004-2006 for the private brand cooperative before taking a position with Yokohama as director of its Advan brand.
Previously, Mr. Mayfield spent more than 20 years at Continental Tire North America Inc. and Michelin North America Inc. in capacities ranging from sales training, commercial fleet management, OE sales and marketing; mass retail sales and product management; and corporate marketing and brand management.
Dick Erickson, Del-Nat chairman, stated in his announcement to the stockholders that Mr. Mayfield's “level of knowledge in our industry combined with an intimate understanding of our company, makes Jim the right choice to lead Del-Nat to future growth and success.”
Mr. Erickson has been serving as the group's interim president after former president Ed Fabrizio left Del-Nat in December.