Current Issue

Marketing/advertising means, expenditures


Updated February 2009


Ad budget1% of shops
$1,000 or less 12
$1,001–5,000 21
$5,001–10,000 21
$10,001–15,000 11
$15,001–30,000 21
$30,001–50,000 8
Over $50,000 6
 

Method2% of shops
Word-of-mouth 88
Yellow pages 74
Signage 69
Direct mail 58
Community involvement 51
Shop Web site 51



* Based on surveys of approximately 120 ASA-member repair shops nationwide.

Source: Automotive Service Association.
1 Owners reported an average advertising budget of $21,347 for 2007 - an increase from $13,170 in 2006.
2 97 percent of repair shops reported doing some form of advertising