GREENVILLE, S.C. (Jan. 27, 2009) — Michelin Aircraft Tire Co. (MATC) has selected Jackson-Dawson Marketing Solutions in Greenville as its marketing communications representative.
Michelin North America Inc. uses Jackson-Dawson's marketing communications and public relations services for its truck tire and earthmover tire divisions. The Greenville-based tire maker also uses the firm's event planning and logistics services for its passenger car tire division.
Michelin said the new account “expands (Jackson-Dawson's) work in the aviation industry, which includes Stevens Aviation and Lockheed-Martin Aircraft and Logistics Center.”
“As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson's industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing communications manager for MATC.