CHARLOTTE, N.C. (Jan. 5, 2009) — Continental Tire North America Inc. (CTNA) has launched a redesign of its consumer Web site, continentaltire.com.
The Web site, which Charlotte-based Conti said is designed for easy navigation, features simple product categories such as car tires, light truck/SUV and commercial tires. It also includes links to all the company's latest news, promotions and events, a “Tech Docs” section providing technical advice and answers to consumer questions, as well as a dealer locator and tire registration tool.
Additionally, the site features a graphic scheme of an upcoming “Confidence” ad campaign, the company said.
“The new site features a sophisticated new look that mirrors our new 'Conti Confidence' ad campaign that will launch in 2009,” said Travis Roffler, director of marketing for CTNA. “We're working hard to raise the profile of Continental Tire with North American consumers, and this site is designed to help them research and choose their tires in a dynamic, user-friendly manner.”