CHARLOTTE, N.C. (Dec. 8, 2008) — Continental Tire North America Inc.'s General brand is extending its “Tire choice of…” ad campaign into 2009, the company said.
Existing ads such as “The tire choice of mermaids” and “The tire choice of ninjas” will be joined by a number of new characters, all targeted at specific market segments, the company said.
The Charlotte-based tire maker said the ads are part of its efforts to revitalize and bring an exciting look to the General brand. The ads will continue to be featured in a number of print and electronic automotive enthusiast and trade publications and poster versions of the ads will also be available.
“We've had such positive feedback with the campaign this year that we wanted to keep it going into 2009,” said Travis Roffler, Conti's director of marketing. “Competition in the tire industry is fierce, so these ads are meant to grab consumers and make them take notice of the revitalized General Tire brand.”