NASHVILLE, Tenn. (June 26, 2008) — A Bridgestone/Firestone (BFS) advertisement featuring animals has been nominated by People for the Ethical Treatment of Animals (PETA) for the group's Glitterbox Award.
Each year PETA recognizes companies that run ads depicting animals in a positive way. This year, the organization has nominated Nashville-based BFS for a television ad the company initially ran during this year's Super Bowl XLII.
In the ad, a squirrel chasing after an acorn unwittingly darts in front of an oncoming vehicle. The squirrel and several other animals are shown screaming as the car comes closer, but the driver manages to swerve around the squirrel with the help of Bridgestone tires.
“There's no doubt that Bridgestone's ad will have plenty of traction with animal lovers across the country,” PETA President Ingrid Newkirk said. “We hope that it will inspire drivers to slow down or take other evasive measures the next time that they come across a squirrel, a raccoon or any other animal who's trying to cross the road.”
According to statistics cited by PETA, roughly one million animals are killed on U.S. highways every day.