ST. LOUIS (June 25, 2008) — Sentaida International Inc. has hired Soon Fung Chu as sales associate responsible for the Southeast Asia territory.
A 10-year veteran of the wheel industry, Mr. Chu will manage sales and training programs for a wide range of Sentaida's products, including passenger, truck/bus radial and off-the-road tires. His main focus will be on high-performance tires. He was previously involved in the sales development and global branding of BSA Wheels.
Mr. Chu will be based in Malaysia, and his territory will include Southeast Asia plus South Africa and some European countries.